Greenhushing: When Companies Stay Silent About Their Environmental Commitments

Greenhushing — the practice of corporate “green silence” — refers to companies downplaying or hiding their climate initiatives. Unlike greenwashing, it means saying nothing even while taking action. While subtle, this trend undermines transparency, confuses investors, and slows the energy transition.

How and Why to Invest in the Defense Industry

What is the CAC40 ESG?

The CAC40 ESG is the sustainable version of the CAC 40, highlighting major French companies meeting environmental, social, and governance criteria. Learn how it works, which companies are included, how it differs from the classic CAC40, and why it offers a promising opportunity for responsible investing.

Social Bonds: When Finance and Social Impact Meet

This article explores Social Bonds, hybrid financial instruments that combine private investment with social impact. Detailing their operation, from identifying a social problem to setting measurable goals, it highlights their key role in solving societal issues. The article provides a global tour of successful projects, from the UK to the US, while also addressing challenges related to impact measurement and the "financialization" of social action. It also offers concrete ways for individuals to invest in these initiatives through solidarity funds and crowdfunding platforms, emphasizing that Social Bonds are poised for a bright future as a tool for tomorrow's finance.

Investing Your Money: 6 Mistakes to Avoid

Successful investing doesn’t happen by chance. Lack of strategy, poor diversification, or emotional decisions can undermine your efforts. Discover the 6 common mistakes to avoid to build a strong and reliable portfolio.

Investing in Responsible Funds in 2025: Definition, Labels, Performance, Alternatives

This article provides a comprehensive guide to investing in responsible funds in 2025. It defines responsible funds, explains ESG principles and SRI, and details various investment strategies (Best-in-class, exclusions, shareholder engagement, thematic, impact). It then presents French labels (ISR, Finansol, Greenfin), analyzes the performance and costs of responsible funds, debunking common myths about their profitability. Finally, it addresses the limitations of greenwashing in ESG funds and highlights carbon quotas as an alternative offering a direct and measurable impact on decarbonization, now accessible to individuals via Homaio.

Ethical Investment: How to Combine Financial Performance and Moral Principles?

This guide explores ethical investment, demonstrating how to align financial growth with personal values. It defines ethical investment as a subjective approach, distinct from SRI, and details various ethical investment vehicles like labeled funds, crowdfunding, and ethical insurance products. The post highlights the benefits of ethical portfolios, including strong performance and reduced risk, while also addressing limitations like defining universal "socially acceptable" values and the threat of greenwashing. Practical advice is offered on clarifying criteria, choosing transparent intermediaries, and continuous evaluation. Ultimately, it emphasizes that ethical investment is a crucial and growing aspect of modern asset management, proving that convictions and returns can indeed go hand-in-hand.

Investing in Green Funds: Contributing to a Sustainable Future

This article explores green investment funds, highlighting how they channel capital towards projects with positive environmental impact, from renewable energy to sustainable infrastructure, all while aiming for profitability. It details various types of green investments, including socially responsible investment funds, green bonds, green index funds, sustainable life insurance, green savings plans, green private equity funds, and sustainable real estate crowdfunding. The piece emphasizes the financial performance of green funds (often outperforming traditional counterparts) and outlines additional benefits like portfolio diversification, reduced long-term risks, and tangible environmental impact. It provides guidance on choosing the right green fund by assessing ESG integration, looking for recognized labels, and analyzing portfolio composition. Finally, it reinforces that green investment is a growing, strategic pillar of finance, offering accessible ways to contribute to a sustainable economy.

How to start investing?

This guide helps beginners navigate investing, highlighting its role in fighting inflation, generating income, and securing your financial future. It emphasizes the importance of defining financial goals and understanding your investor profile before starting. A key takeaway is the risk-return relationship, urging caution against promises of high, risk-free returns. Practical advice includes diversifying your portfolio across assets like stocks, bonds, and real estate, and avoiding common mistakes such as confusing speculation with investment or letting emotions guide decisions. The guide also covers popular options like ETFs for easy diversification and promotes sustainable investing. Ultimately, it assures that investing is accessible even with a small budget, stressing consistency and a long-term strategy.